Do you need to regain opt-in, to improve your cookie acceptance? We’re sharing you our best tips to guarantee a user-friendly experience, no dark pattern included. Today’s product news is an infographic.
This is it! You’re now ok with your cookies:
But now, you are in a pickle... You want to know how many users are saying « yes » to your cookies and... you find that the acceptance rate is terribly low.
Maybe you want to boost your opt-in rate, with the risk of falling into dark patterns.
We know you want to boost your opt-in rate and that it might be tempting to impose an “Accept All” button to your website visitors.
However, collecting personal data is not an end in itself. How about focusing on users who are genuinely interested in what you are offering and for whom giving consent will translate into a real act of commitment to your brand.
Axeptio’s mission is to build a user-driven experience around the use of cookies. You can stick to the traditional popup display when your website loads, but add personalisation and details. The goal is to give as much transparency and information as possible to your audience about the cookies they agree to receive.
You want your user to choose his own journey on your website and accept the cookies he really needs. By letting the user decide, enabling him/her to change their mind at any time, and being transparent… you’ll gain trust and loyalty to your brand.
This method will apply to the following type of cookies:
Ok,enough chit-chat, here is our recipe for optimizing your opt-ins. Have a coffee and a cookie, enjoy our infographic.