Jacadi

Why did you decide to choose a cookie solution?

Well, we initially had GDPR constraints, but beyond that, we didn't have a tool with integrated consent, so we needed one. At Jacadi, we use Google Tag Manager (GTM) which does not have this feature. So we started looking for an opposite solution, one that could easily integrate GTM.

What made you want to switch to our solution?

We compared a lot of solutions to see which one seemed the most adapted to our requirements. As mentioned, we needed something that would allow us to integrate GTM, and it turns out that Axeptio does, which was a good initial step. You weren't the only company to offer this, but we particularly liked your tool because it is visually pleasing, and we found that it fits well with the Jacadi universe.

During our research, we often came across very rough, technical solutions, while yours stood out with its simpler approach, giving a feeling of accessibility, and we got the impression that we wouldn't have too much trouble using it.

How exactly did you get used to the software?

Honestly, we knew we were dealing with a fairly new solution, so we wondered if it would live up to our expectations. But we really weren't disappointed.

The software is practical and functional, the handling is quite fluid, and the availability commitments are reassuring.

We didn't face any significant problems, and even when we did have small issues, we found the support team very responsive and friendly, so even though we don't manage this type of software, the staff were on hand to help us, and we felt that you really know your subject, which is nice.

Is there any aspect of our software that particularly appealed to you?

Our goal was to have something harmoniously integrated on our site, so the customization of pop-ups that you offer is an option that we really liked. I usually manage this kind of thing with my UX manager who often is a stickler for this matter, she was convinced. In addition, your pop-up doesn't impose anything on visitors, which lets them really live consent as an experience, and this is also what we particularly appreciated.

Going back to consent as an experience, what do you think of other pop-ups that can sometimes be intrusive?

At Jacadi, we don't want to deceive or coerce the customer. The customer is free to give consent, and left with a free choice, we've noticed that 97% of those who interacted with the widget gave their consent. This shows that there is no need to force anyone's hand to get good results.