When we decided to create this company, there were no products or market analysis yet. We only knew two things:
- We wanted to become a renown B2B SaaS editor
- This company would be a reflection of our beliefs in terms of management and leadership
The historical co-founders (Laurent Thomas, Guillaume Diep, Delphine Dorseuil and Romain Bessuges-Meusy) met in the 2011-2014 period while working for Exaprint. These were exhilarating years of hard work and passion, contributing to the business growth and international expansion that ultimately led the company to being acquired by the biggest player in the game: Vistaprint.
It was nevertheless frustrating at some point, as we witnessed how division, politics, opacity and micro-management could harm the people and their motivation. We ended up believing in our ability to take away the best parts from this experience and improve upon what we thought could be improved.
This resulted in a list of ideas, mantras, principles that Delphine and Romain wrote down in their phones while enjoying a lovely weekend near Collioure, right before sending Romain’s resignation letter.